Unlocking profitable growth on Bing with industry-leading media buying and thumb-stopping creative, all backed by a real-time feedback loop between media, creative, and data.
Microsoft Advertising (formerly Bing Ads) provides advertising with advantages that are getting it a lot of attention. Formerly name Bing Ads, Microsoft Ads can provide marketers with lower cost per click, better conversion rates and untapped opportunities with lower competition compared to other platforms.
DOE Media is a full-service Microsoft agency partner that can help you get the most out of your Yahoo and Bring ads spends. We have years of experience in this space and our team is dedicated to finding you the most efficient way to reach your target audience.
Find A New Audience
Generate sales and leads by targeting the search engines that your competitors are not. Be the step forward.
Lower CPC
Reduce your cost-per-click by advertising on a network with less competition and lower auction bids.
Expand Your Reach
Microsoft’s search network includes Bing, Yahoo, and DuckDuckGo, to make up 4.78% of the search engine market.
Being a cost-effective with high return on investment medium Microsoft ads can capture more high qualified traffic for your business. We will help you select the right keywords, create effective ad copy, and optimize your campaign for maximum ROI.
Google Ads Integration
Microsoft Ads can import data directly from Google Ads, meaning our optimisation strategies will have twice the benefit.
Maximize Your Reach
The Microsoft Search Network receives over 144 million monthly desktop searches in Australia.
Generate More Leads
We use Microsoft’s advertising features and extensions to drive conversions on desktop and mobile devices.
No Fee Advertising
We don’t take any commission from your advertising cost, so you’ll only ever pay the price of a click, directly to Microsoft.
Strategic Campaigns
As a Microsoft Advertising partner, we used advanced digital marketing strategies to build high performing campaigns.
Unique Features
Microsoft Advertising offers different capabilities to Google Ads, including image and review extensions.
Microsoft advertising can help your business capture more high-qualified traffic. Microsoft Ads is a powerful tool that allows you to reach out to potential customers who are searching for what you have to offer. With Microsoft Ads, you can target customers based on their location, demographics, interests, and even search keywords.
microsoft advertising case studies
In September 2022, DOE Media took charge of their Google, YouTube, and Bing PPC ad campaigns, bringing in over 12,000 new customers at a 5+ ROAS in just a few months.
As with any digital start, the DOE Media team analyzed the data and put together a strategic revamp that crushed it for Get Maine Lobster. The full funnel strategy utilized YouTube, Pmax, and discovery by implementing our internal best practice and custom audiences.
Driving the Cost Per Conversion is down by 31.22%, and the Conversion Rate is up by 59.91%. This translates to an easy path for customers to convert, without draining the budget.
Get Maine Lobster’s revenue and efficiency growth is a testament to DOE Media’s expertise in paid search, marketing strategy, and KPI guidance. By striking the perfect balance between customer acquisition and profitability, this partnership serves as an example for other brands looking to scale without sacrificing efficiency.
From researching consumer interests and customer archetypes to tracking and optimizing ad account performance, our team will implement a full-funnel approach to profitably scale your business.
01.
First thing’s first: We sit down with you to dig deep. What are your goals, challenges, and what’s your companies unique edge? We also analyze the competition and your position in the market. These insights reveal the opportunities to grow your company.
02.
Now, armed with knowledge and a shared vision, we figure out where your audience hangs out. Is it Facebook? Instagram? Email? We identify these channels and craft a strategy that talks to your customers wherever they are, making sure the message is consistent and compelling.
03.
This is where the rubber meets the road. We roll out the campaign across the chosen channels, but we don’t just “set it and forget it.” We’re nimble, adapting in real-time to what the data tells us. If something’s working, we push it. If something’s not, we pivot.
04.
Finally, we take what we’ve learned and use it to do even better. We refine our approach continually, always hunting for more efficient ways to reach your goals. And when we find what works, we scale, taking your business to new heights you didn’t think possible.
Partner with us to achieve your digital marketing goals and eclipse your competition.