- Paid Social
- Email Marketing
- Paid Search
DOE Media runs full-funnel marketing for Chirp, driving serious efficiency for the booming brand.
Task
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How it started
After their debut and immediate success on ABC’s hit show Shark Tank, Chirp went looking to bring on a true growth partner.
It wasn’t long before they found that partner they were searching for in DOE Media.
The viral brand welcomed DOE Media onto their team in early 2022, embracing our team as a close extension of theirs, trusting us with their Meta, Google and Microsoft (Bing), and TikTok advertising, as well as their Lifecycle Marketing Strategist.
Our team at DOE is proud to partner with this incredible brand to drive the full funnel from brand awareness to prospecting to retargeting and loyalty.
Essential to Lifecycle Marketing are website optimizations with strong email capture efforts, data, and clean, effective segmentation.
Within this channel, we leveraged user-generated content (UGC), testimonials, special promotions, and product interest as a key part of the copy and creative strategy. To run a coordinated marketing strategy for Chirp, our team utilized creative across multiple channels like email and paid social ads for a more cohesive brand experience.
Paid Social Marketing
Chirp partnered with DOE Media at a time when their CPA was rising from $100 to $130+ and efficiency was slipping. Within 2 weeks our team was able to bring the CPA below goal to $90 without pulling back budgets.
Amazing, right? But how?
Our team restructured the retargeting ad campaigns, reallocated budget from retargeting into prospecting campaigns to start driving more net new leads, launched more robust creative testing, and expanded interest targeting all on Facebook.
Our team then reallocated the savings to highest performing top funnel channels and campaigns, driving more revenue and ultimately increasing the bottom line.
Tik Tok proved to be a little tougher than Facebook for Chirp at first. After spending $30K on the platform without a single purchase conversion, DOE Media took over.
Within a short time, the Tik Tok account began driving purchases while also increasing traffic by 3x… all with the same advertising budget.
Google & Bing Paid Search Ads
When the DOE Media team launched our proven Google campaign structure for Search and Shopping into the Chirp account, we were confident it would work, but then it worked a lot faster than we could have predicted. After just one week in market, our new strategy immediately increased conversions by 10% while reducing spend by 17%. By reducing investments in branded campaigns coupled with scaling non-branded search campaigns to acquire net new customers, Google became a powerhouse for the brand once again with the help of DOE Media.
Imagine this
Perfect Synergy
By trusting DOE with their full-funnel, we are able to drive a seamless and successful marketing motion for Chirp. Imagine this:
DOE has all the insights and data to ensure this process is as successful and streamlined as possible, leaving any guesswork out so Chirp can realize increased sales, saved budget dollars from the efficiency, and create happy, repeat customers.
MoonCheese
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45%
Increase in Email Revenue
Partner with us to achieve your digital marketing goals and eclipse your competition.